AgritechMurcia’s participation in Fruit Attraction 2025 has reinforced its role as an international benchmark in agricultural innovation, thanks to the interest shown by delegations and institutional representatives from countries such as Peru, Ukraine, Japan and Kurdistan, who visited the group’s stand to learn first-hand about its technological solutions for more efficient and sustainable agriculture.
During the three days of the fair, the companies that make up AgritechMurcia —specialists in precision irrigation, climate control, biotechnology, greenhouses, automation, sustainability and much more— maintained a busy schedule of meetings and visits with organisations, associations and companies from the agri-food sector around the world.
Among the most notable visits was that of Gabriel Amaro, president of the Association of Agricultural Producers’ Guilds of Peru (AGAP), who toured the group’s various stands, taking an interest in their technologies and sharing with company representatives the main challenges facing Peruvian agriculture. ‘There are great opportunities for collaboration between Murcia and Latin America in agricultural innovation, water management and the digitisation of the countryside,’ he said during his visit.
Representatives from leading agro-industrial technology distribution companies in Peru also held meetings with some members of the group to explore new avenues for technological cooperation between the two territories.
The fair was also attended by a delegation from Ukraine, as well as institutional and business representatives from Kurdistan, who showed particular interest in the water management systems and sustainable production models developed in the Region of Murcia.
‘These international visits reflect global recognition of the technological expertise of the Murcian agricultural sector,’ said the AgritechMurcia team. ‘Our mission is to continue creating alliances and sharing knowledge that contributes to more efficient, profitable and environmentally friendly agriculture.’
With its participation in Fruit Attraction 2025, AgritechMurcia reaffirms its commitment to internationalisation, technology transfer and collaboration between regions that share the same challenge: producing more with fewer resources.
In short, three days that reinforce AgritechMurcia’s position as an international benchmark platform for agricultural innovation, connecting regions and building bridges between those working for the future of the countryside.
More information: www.agritechmurcia.com
